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The C'mons or The C.M.O.N.S. are the fictional rock band consisting of White, Blue, Red, Cherri and Moo used in viral marketing campaign to promote 4th generation Opel Corsa in Europe since 2006. The lyrics to all The C'mons songs are composed solely of the word "c'mon", hence the name. ==History== The C'mons are knitted dolls created by the German artist (Boris Hoppek ) in his distinctive style.〔"Хулиган" Magazine, September 2007, (www.xyligan.ru )〕 Initially, they featured in a fairly extensive advertising campaign on MTV UK and Ireland. This presented them as a band composed of woven hand puppets, who have released such tracks as "C'mon", "C'mon, C'mon" and "C'Mon, Yeah". The adverts are in a rockumentary style but contain very little information other than the website address of (MTV Under The Radar ). This site in turn contains some vague information about the band, as well as links to the (UK C'mons website ). This features a pop-up subsection called "C'mon!pedia", a mock Wikipedia-style article on the band, which fleshes out some details concerning the characters; specifically, it states that the C'mons are an "alternative rock formation out of Barcelona, Spain". Unlike the real Wikipedia article that page is not editable. Later, The C'mons have featured in adverts for the 2006 model Vauxhall/Opel Corsa.〔(Advertising campaigns ) by Delaney Lund Knox Warren and Partners Ltd.〕 It has been suggested〔(immediapress )〕 that they may have been created solely for this advertising purpose, the idea being that the initial campaign would create hype amongst the target market (young cosmopolitan and trendy city dwellers of both sexes) which could then be exploited in the second campaign. Apparently, the characters have had something of a cult following, with a set of five promotional editions changing hands for over £200 recently and celebrity fans including Radio 1's Chris Moyles and the Sugababes. 抄文引用元・出典: フリー百科事典『 ウィキペディア(Wikipedia)』 ■ウィキペディアで「The C'mons」の詳細全文を読む スポンサード リンク
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